Advertising

The George at 42

Beginning in September, our team has worked with Underhill Associates as they rebrand and redevelop The George at 42, formerly known as Regency Tower. Our first order of business was developing a new name, logo and brand for the luxury condominium building which was built in 2008 right as the housing market collapsed. We’re now…

Read More

Oxmoor Auto Group’s Slam Dunk Drive

Oxmoor Auto Group is very involved with charitable donations and Boxcar wanted our client to get in on the basketball excitement of March Madness so we created the Slam Dunk Drive. For every test drive of any car on Oxmoor Toyota’s lot during the month of March, Oxmoor Toyota donated $20 per to the YMCA…

Read More

Downtown A-Loft Hotel Walk-Thru

On July 6, 2015, Our trendsetter Danielle Davis, Game-changer Joey Wagner and our Go-Getter Lauren Cox put on their hard hats and toured the new A-Loft Hotel downtown. We were very excited to walk-thru the facility and see what it’s all about! From the hotel rooms, conference rooms and bar space – this hotel is…

Read More

Keep it Simple

On a daily basis, Boxcar takes complex scenarios and creatively presents them in ways that are easy and simple to understand. Below is a simple article of understanding simple. Whatever it may be; branding, marketing a product, social media, a particular message, advertisement, devices, websites – “people gravitate towards ideas that are simple to understand.”…

Read More

Sources for Photography

Similar to the strategic way a press release is written, a story is covered, a tweet is tweeted – a photographic image can make or break the message. Design and its imagery is the starting point for branding – from business cards, brochures and signage to online ads, websites, and eNewsletters – the main goal…

Read More

Ladies and Gentlemen, For Your Success, a Juggling Act

My Media Whiz cohort, Lynsey, came to me the other day and asked me to create a sports logo for her and one of our clients. I was struck with some serious creative block. I tried everything, sketching, looking at other logos, and a few other things. I overcame my block eventually, but I definitely…

Read More

Marketing Mass Consumption

A client recently passed along an article from The Atlantic where Derek Thompson broke down all the ways we get duped every time we go to buy just about anything. After reading it, I got to thinking about how this relates to our clients and whether these tactics would be effective in our plans. Thompson…

Read More

Bridging the Gap Between Public Relations and Advertising

Digital Media as the Driver for Change It can be argued that public relations is a cornerstone of the advertising industry, and that both disciplines must look to each other for effective, long-term success. With the advent of social media, and its ever-increasing role in our lives, there are many new and unique opportunities for…

Read More