Keep it Simple

On a daily basis, Boxcar takes complex scenarios and creatively presents them in ways that are easy and simple to understand. Below is a simple article of understanding simple. Whatever it may be; branding, marketing a product, social media, a particular message, advertisement, devices, websites – “people gravitate towards ideas that are simple to understand.”
http://www.fastcodesign.com/3027622/how-to-design-for-human-nature