The George at 42


Beginning in September, our team has worked with Underhill Associates as they rebrand and redevelop The George at 42, formerly known as Regency Tower.

Our first order of business was developing a new name, logo and brand for the luxury condominium building which was built in 2008 right as the housing market collapsed.

We’re now working to reintroduce the building – with a new website, marketing materials and  media push  – to the market as Underhill Associates upgrades both the building’s interiors as well as amenities.


George_gold George_mockup sign copy folder mockup