Oxmoor Auto Group’s Slam Dunk Drive
Oxmoor Auto Group is very involved with charitable donations and Boxcar wanted our client to get in on the basketball excitement of March Madness so we created the Slam Dunk Drive. For every test drive of any car on Oxmoor Toyota’s lot during the month of March, Oxmoor Toyota donated $20 per to the YMCA of Greater Louisville’s youth basketball program. Boxcar created the program, developed the YMCA partnership, designed the logo and marketing materials and tied in media pitching. The promotion raised $10,000 for the YMCA and allowed 120 kids to enjoy the youth basketball program for free!