Sources for Photography

Similar to the strategic way a press release is written, a story is covered, a tweet is tweeted – a photographic image can make or break the message.

Design and its imagery is the starting point for branding – from business cards, brochures and signage to online ads, websites, and eNewsletters – the main goal is a cohesive identity by drawing connections and lasting memories.

Depending on each given scenery, BoxcarPR uses different sources for a client’s needs when it comes to photography. A picture is worth a thousand words, right? It really is SO much more. Let’s take a peek at the different ways BoxcarPR utilizes its photography.

1. Professional Photography (hitting the jackpot for a designer)

Professional Photo1This Sophisticated Living advertisement for Sayre School uses a professional photograph. The photograph grabs your attention with a specific emotion and frames the text nicely. How undeniably cute is this little girl?



Professional Photo2






This too uses professional photographs – only a little differently than the above ad. The photographs, paired with a simple clean layout, highlight the project making it easy for viewers to get a good idea of the structure built by Wehr Constructors.








2. Stock Photos (for the most part capture a specific idea and emotion very well)


The right image displays an Evidence in Motion online campaign. This stock photo, paired with the header “Elevate your Career in 2014” cleverly grab your attention. Immediately the reader easily knows this is a a physical therapy career opportunity.





3. Standard Point-and-Shoot of a Non-Professional (depending on who took the photos, what the photos are, these can work just great!)

Screen Shot 2014-02-24 at 3.56.22 PMScreen Shot 2014-02-24 at 3.56.09 PMMost of the photographs in the left brochure were taken by the owner of Safai Coffee on visits to various countries and coffee farms. These photos guide you through the Safai story from “seed to cup.”




4. iPhone (Cell Phone) Photos (great for getting the message out fast)

Screen Shot 2014-02-24 at 11.56.47 AMThe Facebook post to the left is an example of the ways cell phone photos are effectively used. This photo was posted on Facebook seconds after it was taken.







5. Flickr/Google/Bing (hey, if people are willing to share, why not!)


The Louisville Marriott Downtown Advertisement to the right uses a mix of sources.

The background image and skyline image, both from online sources, help set the stage. They seem generic but paired correctly with the remaining imagery, they serve their purpose perfectly.

So it is true – a photo really is worth much more than 1,000 words!



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