The Challenge
Introduce Taxi 7 to the Louisville Market
What We Did
Boxcar created a “Roll Out” campaign working alongside local businesses, bloggers, influencers and media to bring awareness to Taxi 7’s launch in the derby city. To commemorate this launch, we orchestrated a press conference that included community members from the Louisville Metro Council, Louisville Convention and Visitors Bureau and local media. Our design team also created ecards and social media graphics to support the campaign visually.
