Visionworks & Dr. Mark Lynn
Crisis Communications, Media Relations, Creative, Web Design, Research, Event Management, Community Relations
Our task as a team is to continue to establish and increase awareness of the Dr. Mark Lynn and Visionworks brand. With over 90+ Visionworks locations across the region, we are continually working to be sure that when people think of Dr. Mark Lynn & Associates, they immediately think of the quality optometric care at prices families can afford.
Boxcar manages all social media content, media relations, event management, marketing, crisis communications and graphic design for Dr. Lynn. We implement creative marketing strategies to increase patient engagement and office foot traffic. We facilitate ad buys and host grand opening events for each office that opens. Our team also launched the new Visionworks Doctors of Optometry rebrand in the Louisville market in 2012 and Kid’s Vision Nights for the Kentucky, Tennessee and Indiana markets. Boxcar also provides market research throughout the community to provide the client with important information regarding brand perception and customer needs and assist with recruiting new doctors.
Check out Dr. Lynn's newly designed website here.