John Kenyon Eye Centers
Public Relations, Public Affairs, Events, Creative, Social Media, Crisis Communications
John Kenyon Eye Centers were looking for a campaign to target their Lasik customers and drive patients in the door. Boxcar’s role was to strategize, create, and produce four full-production commercials that reflect the John Kenyon brand and appeal to the general public.
Over a four-week span, Boxcar created the content for the commercials from the ground-up. Through strategic planning, creative direction, storyboards, direction and overall layout, Boxcar successfully created four distinct commercials that showcased a number of services offered by John Kenyon and in return, increased patient numbers. Boxcar worked with trusted vendors to assist with the physical production in a short turn around. Boxcar also works as the liaison between media outlets and John Kenyon to execute advertising buys that correlate cohesively with social media and digital strategies.
All four commercials have run across numerous platforms including TV, Radio, and Social Media.