The Challenge
Successfully Launch the “Catch a Smile” campaign at the 2017 Forecastle Festival
What We Did
Boxcar assisted Delta Dental of Kentucky with its charitable initiative, “Making Smiles Happen” by launching the “Catch a Smile” campaign at the 2017 Forecastle Festival. The Forecastle Festival is one of the country’s most anticipated festivals, drawing tens of thousands of fans from across the world to Louisville’s Waterfront Park. In order to properly launch the campaign, we negotiated sponsorships, created and planned the event’s social media campaign, garnered media attention, and executed its on-premise activation. The Boxcar creative team helped design the “Catch a Smile” on-site physical activation as well as handshake cards to pass out during the event.
