Aloft Louisville Downtown + Corner
Public Relations, Crisis Communications, Events, Creative, Social Media
Poe Companies with partners REI and White Lodging opened up Aloft Louisville Downtown Hotel and Corner Restaurant with a “cirque” twist grand opening party. The event featured performers, signature cocktails, and puppies – yes puppies because Aloft Louisville is the only pet-friendly hotel in downtown Louisville.
Boxcar’s role included all creative, media relations, social media promotion and event execution. We developed a media list building up to and for grand opening and generated 90+ placements and mentions across traditional and social media outlets. Our creative team branded the grand opening celebration with a circus theme and sent electronic invitations to local influencers and stakeholders emphasizing the uniqueness and location of the new modern hotel.
From the fire breathers to the ribbon cutting, Boxcar successfully created a fun and unique stand-alone event that immersed Aloft Louisville Downtown into the Whiskey Row culture and embraced the fun and playful atmosphere that comes with the Aloft brand.
Boxcar now works with Aloft Louisville Downtown on a day-to-day management for a number of services.