SET at Theatre Square: A New Restaurant Concept
With a brand new restaurant concept opening in historic Theatre Square in downtown Louisville, a local ownership group came to Boxcar to provide creative direction on the new logo for the restaurant called SET at Theatre Square.
In addition, Boxcar worked with the ownership team on announcing the new concept to local media in April 2016. It was important to include information that not only explained the new management but also what makes SET unique to the city of Louisville and how it will cater to downtown. We were able to generate multiple local stories in Business First, Insider Louisville, and schedule many television interviews with the owners to create buzz in the community leading up to the grand opening.