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Bridging the Gap Between Public Relations and Advertising

Digital Media as the Driver for Change It can be argued that public relations is a cornerstone of the advertising industry, and that both disciplines must look...
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Advertising Public Relations

Online Petitions: A Powerful Advocacy Tool to Effect Change

In the past, the process of rallying groups to sign a petition or pledge their support was a tall order. Garnering enough support to truly effect change...
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Public Advocacy

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