Heuser Hearing Institute’s Listen Up!

The Heuser Hearing Institute developed an idea of a volunteer program that would allow individuals in need to volunteer at local non-profits in exchange for free hearing aids. Boxcar’s creative team developed a brand identity for this unique program. Beginning with several name options, Heuser selected “The Listen Up! Project.

Next, Boxcar developed mood boards to steer the direction of the logo design. Numerous colors, fonts, and patterns were explored and the client chose the perfect logo to match the mission of the project. The brand was incorporated into the website, social media, marketing collateral, and more. Since the launch in early 2016, the success of The Listen Up! Project is growing with more applicants.