Dr. Mark Lynn
Visonworks
The Challenge: As Dr. Mark Lynn expanded his Visionworks footprint across Kentucky, Indiana, Illinois, and Tennessee, he needed a comprehensive PR and marketing strategy to support expansion, make him a recognizable face in the community, and highlight his philanthropy, leadership, and influence.
Our Approach:
We developed and executed a multi-faceted PR, branding, social media and community engagement strategy, securing widespread press coverage and coordinated high-impact grand openings. We also amplified Dr. Lynn’s charitable contributions, media appearances, and service on public boards.
This recognition building led to us securing naming rights to Dr. Mark & Cindy Lynn Stadium (University of Louisville's Soccer Stadium) and Lynn Family Stadium (Louisville City Soccer Stadium).
Our work even piqued the interest of Visionworks' ownership and we advised corporate on refining and implementing PR initiatives for other key markets.
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Big Wins:
- Successfully launched 67 Visionworks locations across four states
- Led the Bizer Vision to Visionworks rebrand, ensuring a smooth transition
- Established Dr. Mark Lynn as a trusted community leader through philanthropy-focused PR
- Negotiated major sponsorship deals for high-visibility sports venues
- Built a strong digital presence, making Dr. Lynn the first Visionworks doctor with branded social media accounts