Louisville|Lexington
|Washington D.C.|St. Paul

Greatest of All Time

Crisis Communications, Public Relations, Events, Creative

Boxcar’s most notable client Muhammad Ali was laid to rest in his hometown of Louisville, Kentucky on June 10, 2016. We’ve represented Muhammad and the Ali family for nearly a decade. For years Boxcar planned and organized the details surrounding Muhammad Ali’s memorial exactly as The Greatest himself had it outlined—a memorial open to all taking place in the city he loved.

With Ali’s blessing, Boxcar orchestrated a Jenazah funeral prayer service, a citywide procession, a private burial, and an interfaith memorial service that was televised and streamed all over the world. We held daily press briefings; organized and distributed credentials; and coordinated messaging to over 800 members of the media that hailed from the United Kingdom, Germany, Italy, Russia, the Netherlands, Brazil, Australia, Canada, Japan, and more. It was our highest honor and an experience none of us will ever forget. Rest in Peace Muhammad Ali.