Using Surveys for Market Research
Regardless of industry, market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. It’s vital to understand your target market in order to identify potential customers, understand your existing customers, set realistic targets, develop effective strategies.
One of the services Boxcar offers is market research surveys. Our team has hit the ground running (literally) all around the city to complete surveys for clients to ultimately help them identify business opportunities. We believe that in-person surveys give a better sample and provide more accurate information. Our recent success with clients such as Dr. Mark Lynn & Associates, Louisville Marriott Downtown, and Taxi 7, has proven the information is valuable for business.