St. Matthews Imports Street Festival
When St. Matthews Imports decided to be a sponsor in the St. Matthews Street Festival, Boxcar was there to make sure they got the most out of their participation at the event. We identified multiple ways to engage booth visitors including creating and branding two games that were not only enjoyable but strongly tied to the expertise of the SMI brand. We also set perimeters around the distribution of their swag and trained the staff on data collection via OnSpot Social. We set up the entire display with the help of the friendly SMI staff and despite the rain, we were still able to engage with over 300 booth visitors.