Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and color.
Graphic design is essentially art with a purpose. We are visual communicators, creating concepts by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. Jsut as everything else, it’s good to have a process. Boxcar focuses on these 4 steps when beginning a new design project.
Information gathering phase. Research client offering(s) market and competative landscape. Analysis of goals and objectives of client offering(s) to deliver design and content in an effective campaign.
Critical thinking phase. Develop conceptual strategy and approach using analysis and conclusions of data gathered. Conceptualize visual presentation methods based upon strengths of client offering(s).
Articulation phase. Create the visual architecture of the conceptual approach. Explore and develop color, type treatment, look and feel of the design. Show inspiration. Present comps and sketches for client review and discussion.
Production phase. Designs created in final format for print production and / or media outputs, online integration or media presentation as needed. Production and delivery of deliverables.
Clear communication is the key to strong results for each project. Our approach begins with an initial discussion about the design project. We get an in-depth look at the current situation; your story, your approach, who you are trying to reach and the key goals involved. Then we take a look at the larger picture or context. This forms the foundation upon which we vizualize, explore new directions, and contextualize approaches for achieving the goals of the project. The strongest concepts are brought into focus and sketches are presented. Designs are discussed and developed and honed into the final version through an iterative process. The project is completed with the creation of the final deliverable.
Contact us to get the ball rolling on your next big idea.