Public Relations, Crisis Management
Create awareness for one of the 1st COVID-19 testing labs in Kentucky
Boxcar worked with Solaris Diagnostics and its internal team of medical experts to develop a communications plan during the novel Coronavirus (COVID-19) pandemic. We solidified media mentions, managed media inquiries, and provided additional support on social media platforms. Boxcar was able to garner over 500,000 impressions through TV and online audiences.