Balanced Health KY
Branding, Web Design, Social Media & Message Coordination
A group of Kentucky Hospital leaders voluntarily launched a 501c4 with a mission to support comprehensive state healthcare tax reform to unite all groups interested in fully funding Medicaid expansion for 500,000 Kentuckians. The diverse group of hospital leaders came to Boxcar with a goal of creating an appealing & non-partisan brand as well as a website to properly showcase an interactive tool showing where the Medicaid population resides and the hospitals that serve them. The map was broken into 4 parts – Kentucky counties, KY House, KY Senate and U.S Congressional districts.