Posts Tagged ‘advertising’

CrossBar Electronic Cigarettes: A New Brand

Four years ago ago the elected Laurel County, Kentucky Jailer, Jamie Mosley designed a product that would spur the growth of a new industry. The Crossbar Electronic Cigarette began as an attempt to generate more revenue, reduce contraband and improve morale among Laurel County’s inmate population. Today the device is sold in correctional facilities nationwide,…

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Blame it on Blue Monday

Our resident Crackerjack was nice enough to inform us that yesterday was “Blue Monday,” a day known to be the most depressing day of the year. Blue Monday is often associated with travel chaos on the chilly mornings, feeling poorer after an expensive Christmas, minimal hours of daylight, and failed New Year’s resolutions. With a…

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Marketing Mass Consumption

A client recently passed along an article from The Atlantic where Derek Thompson broke down all the ways we get duped every time we go to buy just about anything. After reading it, I got to thinking about how this relates to our clients and whether these tactics would be effective in our plans. Thompson…

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