Kids' Vision Night!
Dr. Mark Lynn, owner of over 70 Visionworks locations in the region, wanted to increase foot traffic and awareness in the Nashville market. What did Boxcar do? BRAINSTORM IDEAS! What is that would get people into there stores. We knew it had to be family friendly and something different.
Boxcar came up with the concept of hosting a Kids’ Vision Night event where Visionworks would provide free food and kids’ activities while families took care of their eye care needs. It was a win/win for parents and children. We were able to increase sales on the evening of the event as well as bring in new patients to Visionworks while creating a fun, family-friendly