Posts by BoxcarPR

Louisville International Film Festival: Opening Night

Boxcar was thrilled to work with the 2015 Louisville International Festival of Film (LIFF). We planned the opening night party, which included a screening and cast reunion for the 25th anniversary of the movie Tremors. We secured earned media for the festival and coordinated the red carpet. 2015 produced the largest opening night party in…

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At The Italian Table: Grand Opening

Italian-American chef and Washington, D.C. native, Gina Stipo, came to Louisville to open a new restaurant in July 2015. Her concept, At the Italian Table, features chef-table dinners and hands-on cooking classes. Boxcar coordinated the grand opening of Chef Stipo’s restaurant by securing earned media placements on TV and in print outlets in the weeks…

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Styled Jewelry Shoot

Gumer and Company Jewelry sells beautiful jewelry and we wanted to create a database of jewelry photos that could be used for all types of media platforms. We hired an extremely talented photographer who specialized in product photography to shoot the photo library and partnered with an upscale local boutique to incorporate an element of…

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Kids' Vision Night!

Dr. Mark Lynn, owner of over 70 Visionworks locations in the region, wanted to increase foot traffic and awareness in the Nashville market. What did Boxcar do? BRAINSTORM IDEAS! What is that would get people into there stores. We knew it had to be family friendly and something different. Boxcar came up with the concept of…

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HOW TO: On Typography

Boxcar brings you 5 easy steps to follow when using typography! Whether you are designing a billboard or simply sending a monthly agenda to a client – the way your viewer reads text is crucial. 1. NUMBER Limit the number of typefaces you choose. The more fonts you have the trickier it will it is…

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Recycled Rides

Boxcar PR client, Oxmoor Auto Group, joined forces with Progressive Insurance, the Red Cross, Cabbage Patch Settlement House, Inc., the National Auto Body Council (NABC), to donate cars to two families through two different charitable programs. Both vehicles were donated by Progressive Insurance and arrived at Oxmoor Collision Center after being in an accident. Over…

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Ladies and Gentlemen, For Your Success, a Juggling Act

My Media Whiz cohort, Lynsey, came to me the other day and asked me to create a sports logo for her and one of our clients. I was struck with some serious creative block. I tried everything, sketching, looking at other logos, and a few other things. I overcame my block eventually, but I definitely…

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