Archive for August 2012

Watch What You Tweet

Social media is a quick and inexpensive way to spread the word about your brand. At BoxcarPR we develop social media strategies for our wide range of clients. If a client is brand new to social media, we’ll set them up with Facebook and Twitter accounts and train them on the type of content to…

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Meet Ann Speltz, BoxcarPR’s “Crackerjack.”

crack·er·jack [krak-er-jak] noun 1. a person or thing that shows marked ability or excellence.   Last May, Ann joined BoxcarPR as a Minion (our friendly term for Intern) but we are excited to welcome her as a full-time member of our graphics department! Ann first moved to the great Commonwealth of Kentucky to fulfill an…

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Ladies and Gentlemen, For Your Success, a Juggling Act

My Media Whiz cohort, Lynsey, came to me the other day and asked me to create a sports logo for her and one of our clients. I was struck with some serious creative block. I tried everything, sketching, looking at other logos, and a few other things. I overcame my block eventually, but I definitely…

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Cheering in the Press Box

There’s no crying in baseball and there’s no cheering in the press box. At least that’s the unspoken rule for members of the press covering sporting events. However, the energy and patriotism of the 2012 Summer Olympics have reporters from the BBC and others jumping for joy when their home country wins gold. Click here…

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Congratulations to Steve Wilson!

Congratulations to Steve Wilson on his appointment to the University of Louisville Board of Trustees! Steve is the co-owner of 21c Hotel, founder of Kentucky Bison Company, owner of Hermitage Farm, and an upstanding member of our community. Without a doubt, the University of Louisville will benefit from Steve’s expertise and dedication.

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