Archive for July 2012

What's on your iPhone?

On July 24, 2012, Apple Inc. held its Q3 earnings call that underwhelmed financial analysts. However, the call reported incredible figures for the company’s marketplace dominance. In the last quarter the company sold 26 million iPhones and 17 million iPads and its App Store hitting the 650,000 app mark. You’d have to spend days filtering…

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Meet our Trailblazer Elizabeth Post

Meet Elizabeth Post, the newest member of the Boxcar crew and our resident “Trailblazer.” Elizabeth officially started on July 2nd and has already been thrown {head first} in to projects for Miller Trailways and Wehr Constructors. She has a strong political background and most recently worked at Collegiate School where she managed all the schools…

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NBA Finals

I had the opportunity recently to attend game five of the NBA finals with my boyfriend’s family in Miami. I am a huge sports fan, so my excitement was equivalent to a kid going to Disney World. We were lucky enough to see Miami win the championship while sitting in amazing seats, and it’s definitely…

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Marketing Mass Consumption

A client recently passed along an article from The Atlantic where Derek Thompson broke down all the ways we get duped every time we go to buy just about anything. After reading it, I got to thinking about how this relates to our clients and whether these tactics would be effective in our plans. Thompson…

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