Archive for June 2012

Bridging the Gap Between Public Relations and Advertising

Digital Media as the Driver for Change It can be argued that public relations is a cornerstone of the advertising industry, and that both disciplines must look to each other for effective, long-term success. With the advent of social media, and its ever-increasing role in our lives, there are many new and unique opportunities for…

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Online Petitions: A Powerful Advocacy Tool to Effect Change

In the past, the process of rallying groups to sign a petition or pledge their support was a tall order. Garnering enough support to truly effect change was prohibitive on many fronts: it was extremely time intensive, required a significant amount of money, and demanded many bodies on the ground to collect signatures and build…

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