Ted’s Cigars

Challenge

Launch the new Dale Earnhardt Jr. cigar to the public.

What we did

Tapping into the unique NASCAR audience and Dale Jr.’s immense popularity, BoxcarPR worked to showcase this one of a kind cigar in cigar publications and Autoweek magazine. After much success with Dale Jr., Ted’s came back to us to help with the launch of their Duck Commander cigar as well.

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