Petrino Family Foundation

Challenge

With Bobby Petrino returning to the University of Louisville as the head football coach, the Petrino Family needed assistance in establishing the new Petrino Family Foundation brand.

What we did

The Boxcar team worked closely with the Petrino Family on developing the foundation. We started The Petrino Family Foundation Tailgate Tents before every UofL Football home game to create brand awareness and relationships with the Louisville community. This included planning and implementing the logistics and aesthetics, as well as selling sponsorships and creating buzz with local media and facilitating local partnerships.

We were also in charge of the foundations’s branding that translated to the website and social media pages. This included designing the logo, website and other promotional materials.

We handled all media relations and logistics for the press conference at Kosair Children’s Hospital announcing the Foundation and it’s gifts and secured local media coverage as well as national coverage on ESPN.com. The family recently unveiled the Petrino Family Foundation Trauma Center at Kosair Children’s Hospital.

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