The beloved luxury brand, Moët & Chandon, brought on BoxcarPR to launch their champagne product, Moët Ice Imperial, in Kentucky. Moët Ice Imperial is a champagne served over ice; a first of its kind and only available in select markets.
Boxcar designed and executed Moet Ice Imperial launch events in both the Lexington and Louisville markets. Each event was of the highest caliber and unique to the city while capturing the true opulence of the Moet Ice Imperial brand. The events were carefully curated from ensuring the guest lists consisted of local trendsetters and influencers, to collaborating with unique chefs and tastemaker brands. While the event planning was a crucial element in this project, Boxcar also delivered exception media pitching and social media gaining widespread coverage in each market.