Miller Transportation

Challenge

Launch a distribution sales network for a bus brand launching in the United States

What we did

BoxcarPR studied the facets of Miller’s presence in the U.S. bus market and outlined how those connections could translate into a foolproof sales strategy for the new brand. Boxcar developed an interactive presentation that was sensitive to the cultural norms of Miller’s new client.

Today, Miller is in negotiations to launch this new brand in the United States with Louisville, KY serving as its hub.

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