Kentuckians for Entrepreneurs & Growth

Challenge

Provide “air cover” with positive news stories on the need to clarify Kentucky’s three-tier system of alcohol regulation; create a graphic and digital identity for the organization; and produce advertisements and ad buys.

What we did

Boxcar worked with reporters around the state to educate them on this issue and connect them to the craft brewers and independent distributors in favor of clarification. We developed a logo, website, and graphic collateral along with talking points that we updated on a regular basis and tailored to different audiences and legislators.

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