Jeffersonville Italian Festival

Challenge

Expand both ticket sales and community engagement for the annual Jeffersonville Italian Festival in 2013.

What we did

BoxcarPR promoted event with media pitching and social media. With the help of Boxcar, the Jeffersonville Italian Festival was featured in newspapers, news stations and local websites such as The Voice Tribune, The Courier-Journal, Louisville.com and WHAS’s Great Day Live. WHAS 11 broadcasted live from the festival prior to and during the event providing even greater coverage.

The Jeffersonville Italian Festival saw a near 1000 person increase in 2013. Boxcar helped to triple their Facebook following in time for the event.

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