Delta Dental at IdeaFestival

Challenge

Delta Dental of Kentucky charitable initiative, Making Smiles Happen, is impacting organizations and programs all around the state. This year alone Making Smiles Happen has donated to over 60 organizations. With so much exposure to manage and maximize, Delta Dental brought in Boxcar PR to assist with sponsorship activations and program awareness.

What we did

Delta Dental’s Making Smiles Happen was a proud Presenting Sponsor of this year’s IdeaFestival. Our client really wanted to make a splash so we developed activation ideas tailored to the festival. We created Refresh Stations in both the men’s and women’s bathrooms and loaded them down with clever mirror graphics and tons of oral health products. We tied in the Stay Curious slogan of IdeaFestival with Stay Refreshed and branded all the bathroom takeover signage in IdeaFestival orange and Delta Dental green. We also created a unique photo opportunity which included a media wall, grass carpet, smile sticks, Toastagrams and oversized dryerase boards.

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