Delta Dental of Kentucky

Challenge

Delta Dental of Kentucky charitable initiative, Making Smiles Happen, is impacting organizations and programs all around the state. This year alone Delta Dental of Kentucky is proud to support over 90 events and hundreds of local organizations. With so much exposure to manage and maximize, Delta Dental brought in Boxcar PR to assist with sponsorship activations, program awareness and social media management.

What we did

Delta Dental’s Making Smiles Happen was a proud supporter of UofL Athletics and Junior Achievement of Kentucky. Our client really wanted to make a splash so we developed activation ideas tailored for both venues. We created charging stations installations at the KFC YUM! Center and loaded them down with eye catching Delta Dental branding. Boxcar created the activation for Junior Achievement by wrapping the Delta Dental room in bright and kid friendly graphics. They taught the kids about Dental habits and insurance in a fun and easy to understand manner.

Throughout the year Boxcar has managed Delta Dental social media accounts. Social Media has become one of the most effective communication tools available. Boxcar uses the latest tools within this ever-evolving technology to give Delta Dental of Kentucky the ability to identify their best potential customers, reach them with highly targeted messages, and then entice them to connect. Based off performance tools designed to target, reach, and track online traffic Boxcar creates compelling content and effective marketing campaigns to increase overall engagement and visibility.

Social Media Management

Junior Achievement Activation

YUM! Center Charging Station Activation

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