Churchill Downs Inc.

Challenge

Explain and educate the public that Churchill Downs Inc. is more than just horse racing.

What we did

Everyone knows Churchill Downs Racetrack is home to the greatest two minutes in sports—The Kentucky Derby. But Churchill Downs Inc. is busy entertaining the world the other 364 days of the year. BoxcarPR developed a dynamic video that showcased the great entertainment options and properties CDI encompasses.

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