A first-time candidate for the Jefferson County School Board, Angie Moorin, needed a brand identity for her campaign. Working closely with the candidate, we created everything from her logo, website and social media channels to getting her name known through media pitching and community outreach consulting
We worked with the candidate to create messaging and talking points for campaigning and media coverage. In addition we identified key neighborhoods, events, contacts and community leaders for grasstops outreach.
We created a campaign brand for Angie Moorin for School Board and designed a standard, scrolling webpage. In addition, we created all political campaign materials including stickers, palm cards, yard signs, and t-shirts.
We created social media channels for candidate including Facebook and Twitter and worked in-tandem with candidate to manage and populate social media pages.
Developed content on candidate including her background, biography and key position statements based on ‘hot button’ issues in the election.
We acted as the candidate’s media representative and assisted during media interviews in addition to securing her campaign in local media outlets.