21c Museum Hotel

Challenge

Introduce a brand new, one of a kind hotel concept never before seen to Louisville, Kentucky and the world.

What we did

Our firm worked on the opening of the hotel and original branding to the Louisville community. We also coordinated early media tours and a reception for political and community leaders to help them better understand the concept.

Selling the visionary style of Steve Wilson and Laura Lee Brown’s one of a kind hotel and restaurant was a challenge that the Louisville community quickly embraced. Today 21c is expanding its name to hotels around the U.S.

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