Danielle is our resident Trendsetter – keeping us up on the latest developments in PR, social media and advertising while also making sure we’re watching the latest hit show or checking out the silliest new viral video. Danielle has a hand in many of our client’s daily work – developing their broad range plans and making sure their daily goals are being exceeded. She may work with you on crafting a great media pitch, help plan your latest marketing blitz or develop your social media strategy.
A proud graduate of the University of Kentucky, where she majored in Broadcast Journalism, Danielle has a decade of marketing and public relations experience. Her career highlights include successful campaigns for national brands, like Moët & Chandon and Aloft Hotels. She leads Boxcar’s Louisville office and represents the Louisville Marriott Downtown and John-Kenyon American Eye Institute.
Danielle’s experience includes work in hospitality, healthcare, retail, real estate, event management and more. She has secured media placements in publications like Condé Nast Traveler, The Los Angeles Times, Travel + Leisure, The Wall Street Journal, The Today Show and The Travel Channel. Danielle developed the initial draft of “The Book,” the document detailing Muhammad Ali’s wishes for his memorial. She also led media operations during the Ali’s memorial service in Louisville, KY.
When she’s not at work, you’ll find her cheering on the Kentucky Wildcats and Miami Hurricanes, blogging away at LouWhatWear.com, and hanging out at home with her husband, Drew and their three children.